If you have fractured a rib in either an accident, coughing too hard, or through some other event, you know that it can be a painful and unpleasant experience. A good wrap will stabilize the ribs, preventing further injury or even a fully broken rib. This in turn helps the ribs heal faster. It's important to contact your doctor if you feel like anything serious has gone wrong with your ribcage - especially if you suspect that you have completely fractured a rib or are having difficulty breathing deeply.